Six principles of pharmaceutical carton packaging design

Pharmaceutical enterprises should pay attention to the identity and consistency of pharmaceutical carton packaging identification, that is, the pharmaceutical products of one brand can not only form a unified identification mark, but also identify each other. For example, the box type and logo of pharmaceutical carton packaging accept the same form, but the pharmaceutical products of different specifications should have obvious differences (such as color, pattern, etc.) color management, so as to form a series of pharmaceutical products to prevent confusion.

In order to highlight the brand atmosphere of the enterprise, pharmaceutical enterprises usually design the enterprise trademark on the pharmaceutical carton packaging more prominent and eye-catching, so that consumers can identify, image and distinguish.

Pharmaceutical enterprises should extract the core selling point of pharmaceutical products by collecting research data, and take the selling point as a very important packaging design element in combination with marketing communication strategy, so as to attract consumers to buy.

Text information is one of the key components of medical carton packaging design. Reasonable text layout can provide automatic reading guidance for patients, so the order of text information should be clear at a glance, so that patients can read and remember clearly.

At present, the competition in the pharmaceutical market is fierce. Pharmaceutical enterprises should pay more attention to the bold innovation of pharmaceutical carton packaging form, so as to make their pharmaceutical products stand out from many competitors. The formal sense of pharmaceutical carton packaging can strengthen the shelf display effect of pharmaceutical carton packaging by changing the size and layout of pharmaceutical carton packaging and applying post press processing technologies such as positioning ironing and pressing ruggedness.

Fake and shoddy pharmaceutical products will not only affect the health of patients, but also endanger their lives, but also affect the brand reputation of pharmaceutical enterprises to a great extent. With the increase of sales channels of pharmaceutical products, we can't wait to improve the anti-counterfeiting technology of pharmaceutical products. As the outer packaging of pharmaceutical products, carton makes the packaging anti-counterfeiting of pharmaceutical products more convenient. At present, the common anti-counterfeiting technologies of pharmaceutical carton packaging in the market mainly include bar code anti-counterfeiting, mark anti-counterfeiting, special material and process anti-counterfeiting, packaging layout anti-counterfeiting, etc.

With the increasing voice of global environmental protection, the green innovation of pharmaceutical carton packaging will also be promoted to a new level. Harmless, pollution-free and renewable environmental packaging can effectively improve the brand atmosphere of pharmaceutical enterprises and highlight the sense of social obligation of enterprises, which is a major development trend of pharmaceutical carton packaging in the future.